Local Mom Danielle Gutelli Transforms Her Blog Into A Business

. December 31, 2018.
Danielle and Michael Gutelli with their sons Enzo and Ziggy
Danielle and Michael Gutelli with their sons, Enzo and Ziggy.

Mom. Wife. Foodie. Those are the words Danielle Gutelli used to describe herself when she started her blog in 2014. A year ago, Gutelli and her husband Michael rebranded that blog into a home design, remodeling and styling company named Clark + Aldine. The Gutellis live in Plymouth with their sons, Enzo (6) and Ziggy (3). Ann Arbor Family Press talked with Gutelli about her blog and new business.

Tell us about starting your blog Mom. Wife. Foodie.

I started my blog in August 2014, the summer we moved to Michigan. We made a major life decision to leave city life in Chicago after ten years to be closer to family. I quit the job I loved as an elementary school teacher to stay home with our oldest son, Enzo. The blog gave me an opportunity to create my own personal corner of the internet; an outlet where I could continue to be creative and keep from getting lost as a new mom.

Your blog and instagram feed are absolutely beautiful. What message do you hope moms take away from those platforms?

I hope to inspire moms to be creative and make them feel that they too can create beautiful spaces that they want to be in! On Clark + Aldine, I try to source as many things as I can to help make it easy for our readers to recreate the space in their own homes. We also do lots of DIY projects and tutorials explaining how we made the projects come to life.

What is your favorite kind of project and why?

One where Michael and I get to work together and completely update a space, bringing it from the past to the present. I love showing clients the potential of a space they have never dreamed of themselves.

How do you balance running a business with the needs of your family?

Honestly, this is all a balancing game. We don’t have this all figured out, and I am constantly trying to adjust what I do to have a better balance in life. We ask for help, and we ask often. I also have scheduled times to go on social media. Otherwise, I find myself lost down the social media rabbit hole!

What is the most rewarding thing about starting your own business with your husband?

The most rewarding part of it is getting to work next to my best friend every single day. We both get to celebrate our victories together and work through our challenges. And we start every morning with hot lemon water and coffee on the couch. What better way to start every work day?

What is your vision for Clark + Aldine?

The name Clark + Aldine comes from the two streets we lived on in Chicago when our paths first crossed. Like the intersection of two sides of Chicago, Michael and I each bring a unique set of skills, passions, and experiences to our business, and our goal is really to keep fueling those passions and finding joy in our work. We are constantly thinking of new ways to dream big, think outside the box and find happiness with what we do daily, whether it’s design, renovation, or travel. We want to help more people create the perfect home for their families.

Get to know Danielle Gutelli

Favorite way to spend a snowy day with your kids?
Snow play while it’s snowing, followed by hot cocoa, cuddles, and a good movie.

Favorite vacation spot in Michigan?
I love Lake Michigan and all it has to offer. If I had to choose one place, it would be Saugatuck.

Best restaurant for a date night?
Comparis, in Plymouth. It has such a cozy home feel to it, and Michael asked my dad’s permission to marry me there. We also love Isalita. We got married in Mexico and absolutely love Mexican food.

Website: clarkandaldine.com
Facebook: clark and aldine
Instagram: clarkandaldine
Pinterest: clark + aldine