Ann Arbor’s premier cloth diaper retailer, The Little Seedling, uprooted in March in order to sprout new customers.
The cloth diaper and all-things baby retailer will relocate from its current location on Zeeb Road to the Boulevard Plaza shopping center in order to increase walk-ins.
“The goal is to get a lot more traffic,” said The Little Seedling owner, Molly Ging. “We’re very destination right now. We don’t get a lot of walk-in traffic. No one visits us accidentally out here so the new location should bring a lot more traffic.”
Molly started Tree City Diapers in her basement in 2003 after realizing there were no retailers from which to purchase cloth diapers for her children. In 2006, Tree City Diapers located to its own building on Jackson Road after the basement would no longer suffice with the increased demand. Two years later, Molly expanded her product base to include strollers, car seats, apparel, and many other child necessities, changed the business name to The Little Seedling, and moved the business to its current location.
Molly recognized the many benefits of cloth diapers when her children were young and has turned her passion into a way of life, while giving local parents more options.
“There isn't anything in my life that I use for one or two hours and then throw away over and over and over. Cloth diapers can save a lot of money for families. Plastic diapers don't seem very comfortable to me,” she said. “There are tons of manufactures of cloth diapers– more now than there ever have been. Cloth diapering isn't a one-off industry, it is a multi-million dollar global industry almost entirely run by women.”
New location will be at 2121 W. Stadium Blvd., Ann Arbor.
Visit www.thelittleseedling.com/store or call 734-418-2392 for more information.